The value we give to materials and processes is increasing more and more, to work with nature, in nature, for nature.
Circular design is a zero waste design, intended to find solutions to growing environmental and socio-economic problems and is increasingly respectful of the environment.
As a matter of fact, production cycles are being rethought to reduce the amount of waste. The new approach is to design clothing, accessories and objects to last.
The new trend is to re-evaluate what is already at our disposal and to know when to say enough.
Thus, the "active" design and planning of objects with particular characteristics such as safety, sustainability, and utility evolves.
In design we can find this concept in clean, minimal and essential lines, through round, soft, reassuring and cozy shapes.
Tones are dusty pastels, dirty with comforting warm browns, combined with greys or neutral browns and blacks, or even whites, for more graphic appeals.

Nothing is more spontaneous, free and energetic than childhood.
And this mood makes us better at all ages, allows us to see the world in more vibrant colors, not to take ourselves too seriously and to see ourselves projected into a large playground.
It is precisely in this scenario that voices come together to express the desire to turn the future into a better future. This message is communicated through more playful channels, supported by technology. Through music, fashion and art and, why not, also through virtual reality.
Everything is influenced by a modern retro touch. From patterns to colors made of fresh tones but with a vintage taste.

We live in an era of perennial connection to the web, ever emerging into new virtual worlds.
We feel the necessity to recover our “humanity” through the exploration of a new intimacy - with ourselves and with others - to discover a new kind of collective connection, based on the sharing of sensations and experiences.
The first 'sense' that will be re-explored will be touch, the most immediate sense, able to convey human warmth and empathy, as well as the most easily perceived.
A path of common and shared experiences, of creative collaborations in continuous evolution, made of empathetic sensations, will begin. This leads us to experience surprise, joy, and kindness in working together daily, finally putting aside cell phones and remaining disconnected from the web.
The product design shapes are clean and essential, fluid and minimal, with a simple and timeless beauty, endowed with unusual textures, such as folds and bubble effects, which enhance the shapes.
Colors are clear and pastel, often combined with greys, beige, orange and dark and deep blacks or illuminated by the purity of white.

The recovery of collective memory and ancient methods, in harmony with nature, allows us to bring out the true value of people and things.
Therefore, the importance of craftsmanship and local and regional materials is growing, revisited in their refined simplicity and fully traceable throughout their path of creation.
This important process is not intended only for recovery of materials, but also as recovery and re-evaluation of subcultures, ancient mythologies and ancient know-how.
The artisanal product and its uniqueness reminds us of the tailor made luxury of the past and of exclusive high quality products, which live again through the concept of repairing and through the purchase, or rental, of exclusive vintage products.
In the product design we find protective, functional and comfortable products that give security, which are expressed through reinterpreted bucolic themes, new geometries carved into the materials, with warm, saturated and bright colors.