Joie de Vivre

Inspiration comes from the digital world, art, sport and nature. But in all cases with an unnatural, experimental and unconventional appeal; digital and reality merge together. Consumers seek what brings them joy, rejecting what doesn’t. Colors offer identity and a feeling of community. And it is precisely experiencing our communities that helps us find our place in the world again, but in a committed way - creatively thinking how to make the world a better place. Throwback pop colors are a strong point of this trend: sunny yellow, deep pink, happy blue, coral and fresh teal.


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