BeCycle goes beyond the concept of recycling and sustainability. It embodies the awareness that each of us can do something for the generations to come and for the future of our planet.
BeCycle is an exhortation to be part of a virtuous cycle where every player in the supply chain up to the final consumer can choose products with a lower environmental impact.
Vision, mission and values enable our virtuous journey. Every day we put time and effort into reinforcing our shared values to raise awareness about the need to create a culture based on respect for the environment and social development.