For more than 175 years, Mazzucchelli has been shaping the story of acetate, transforming a material into a language of color, style and emotion. Born from craftsmanship and guided by innovation, Mazzucchelli stands as a symbol of Italian excellence, creativity and vision.
Within this legacy, trend research has always been part of its DNA: for decades, the company has studied the evolution of fashion, color, materials and lifestyles, driven by the deep know-how of its product development team and the close collaboration with technical experts working directly in the factory.
This constant dialogue between creative vision and industrial expertise gives Mazzucchelli a unique ability to interpret and anticipate future trends in eyewear. Starting from this long-standing expertise, Mazzucchelli wanted to find a clear and structured way to share this knowledge outside the company, making it accessible to customers, designers, brand creative teams and all professionals involved in the eyewear market. This desire led to the idea of sharing that knowledge through a trend book for eyewear.
For this project, Mazzucchelli chose Peclers Paris as a partner This was natural choice given Peclers’ expertise in creative strategy and trend forecasting and its position as a leader in trend forecasting, creative innovation and brand strategy across the worlds of fashion, beauty, hospitality and home.
Believing strongly in the value of high-quality collaborations, Mazzucchelli found in Peclers an ideal partner. As a result, the trend book offers customers a structured and inspiring overview of future directions in eyewear, including color palettes, material inspirations, styles and design directions helping designers anticipate consumer expectations.
Here you can watch the recording of the presentation held during the 2026 edition of MIDO at the Vision Stage.
